Growth Evaluation – Light Website Audit: SaverLife

This audit provides actionable tips and takeaways to:

  • Grow awareness for your cause
  • Build trust with your website visitors
  • Increase your donations and volunteer applications

Website Review Summary

Quick Notes

More Info: Growing Your Online Authority

Visit Nonprofit: SaverLife

About SaverLife

What: Help Americans build financial security.

Why: The health and security of American families is at risk due to financial stressors.

40% of Americans have less than $400 in savings. With no emergency fund, an unexpected expense can lead to a financial crisis. 

How

  • Educational Resources
  • Motivational Tools
Growth Goals

Double website visits in the next 6 months.

Growth Opportunities

Raising Awareness

  • Optimize for Search Results so people can find you through search engines.
  • Improve Budget Availability by evaluating your highest performing paid search keywords from Adwords and working on having them rank #1 in organic search results.

Building Trust

  • Integrate Trust Builders into your highest performing articles. (Then make sure you have a clear and simple CTA for a logical and easy next step)
  • Build An Authority Foundation and use it to 1) help specific segments navigate your site, and 2) provide relevant and timely follow-up content via email and retargeting.

More Info: What is an Authority Foundation?

Encouraging Visitors to Take Action

  • Make It Easier for visitors to take a first step toward becoming a member.
    • Add relevant CTAs to your blog content (matching the funnel stage of your content + TA)
  • Re-engage Interested Visitors via remarketing through email, with FB pixel, and Adwords pixel.

Questions or Comments?

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