Handling SEO for Language and Region Targeting

SEO is a game of economic analysis. If you aren’t informed properly you may spend a significant amount of time and money trying to fix an SEO “issue” unnecessarily. Avoid wasting time and money buy getting the low-down first and evaluating what impact your potential actions will have on your site. Questions Answered Here:  How …

Growth Evaluation – Light Website Audit: SaverLife

This audit provides actionable tips and takeaways to: Grow awareness for your cause Build trust with your website visitors Increase your donations and volunteer applications Website Review Summary Quick Notes More Info: Growing Your Online Authority Visit Nonprofit: SaverLife About SaverLife What: Help Americans build financial security. Why: The health and security of American families …

Growth Evaluation – Light Website Audit: Choose To Do Inc.

This audit provides actionable tips and takeaways to: Grow awareness for your cause Build trust with your website visitors Increase your donations and volunteer applications Website Review Summary NOTE: The correct website for this nonprofit is: choosetodoinc.org Visit Nonprofit: Choose To Do Inc. About Choose To Do Inc. What: Mentor underprivileged youth.  Why: Providing children …

How To Register Your Site with Google Webmaster Tools

Google Webmaster Tools (GWT) is a helpful resource for you to keep your website functioning properly and to get value insights into performance. Some benefits of GWT include: Get notified when you have site performance issues See how Google indexes your webpages Get tips from Google for site optimizations Access performance reports and data you …

Digital Marketing for Environmental Nonprofits: Questions We Need To Be Asking Ourselves

Our goal as marketers and communicators is to raise awareness and build trust for the efforts of our organization. The Bad News: Many of the proven methods we have used are now unavailable or ineffective. The Good News: We have the opportunity to adapt and become even more effective than before. Now is a critical …

Google Analytics – How To Get The Data You Need

In the previous two guides we covered how to choose a channel to focus on and how to evaluate campaign performance. Focus On The Channels That Will Get Results Scorecard: A Framework for Evaluating Marketing Spend If you have your Scorecard setup, now you need to get the right data. Here’s a quick walkthrough of …

Google Analytics – How To Setup Conversion Tracking (Goals)

Need to setup conversion metrics so you can evaluate website performance? Questions Answered: What conversions should I track? How do I setup conversion tracking for my main goals? How can I make sure my conversions are working? Part 1: Types of Conversions Part 2: Creating A Simple Conversion Goal Part 3: Testing Your Conversion Goal …